Reader and forum member Mario was sifting through his copy of USA Today looking for more Pre ads when he found THIS monstrosity in the same place where our precious Pre ad was just a few short days ago.

Yes, an iPhone ad has taken over our Pre’s lovely full page print. Surprisingly, the Apple ad is convoluted with text and explanation of applications, while the Pre ad is simple and elegant. Apple is usually the one known for the simplicity in advertising, but this might just be the fault of AT&T.

The war has started, and Apple isn’t going to just sit and take punches. I hope Palm has more advertising to counter this atrocious affront to beauty. Our reader took the liberty of clarifying which phone is the true Jesus Phone.