The Palm Pre has been a popular smartphone for Sprint since it launched on June 6. The device is being pushed in TV and online ads as Sprint tries to capitalize on its exclusive period while it lasts.

According to a report from comScore, the Palm Pre ad campaign that Sprint ran to promote the Pre hit the target market for the device precisely. The YouTube homepage takeover in late May dubbed the “Human Clock” won awards and increased the Pres visibility.

According to comScore the ad reached 13 million people on the day it debuted with the 18-24 year old male target audience representing a significant portion of those reached. Unique searchers for related terms on the Palm Pre have also increased since the device launched.

[via comScore]