It seems like the Palm advertising campaign for the Palm Pre is staying in people’s minds more than we thought. Maybe Modernista was right? Well who knows. But now there’s a study from MediaCurves.com that defends the controversial Palm Pre commercials as having evoke “Inspiration” and “Happiness” from viewers. And by the way, for some reason they think these ads are from Sprint, but we know Sprint’s ads are cooler.

The study was conducted by HCD Research using its MediaCurves.com website during August 7-9, to obtain viewers’ perceptions of a new Palm Pre commercial, which has generated much controversy due to the nature of the ad. This new “national media study” among 305 viewers of the controversial ad promoting the Palm Pre smartphone revealed that the majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial.

The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing. You can get all the stats in PDF here. Vincent Nero breaks the video shown at MediaCurves in five images (above). According to him people like the cheery music, the serene background, and the cool new phone. However, people don’t know what to make about the “new age-y female.”

Next is Nero’s version of the graphs in the video:

Figure 1: The graph is on the rise with light music and serene background until the girl rears her head and starts to speak. There is a sudden drop.

Figure 2: The sudden drop flat lines until she turns back around. This causes a sudden spike.

Figure 3: This spike continues to rise as the phone is shown in all it’s “Bing, Bing, Bing” glory. Pretty cool phone, no doubt.

Figure 4: But the high of the phone drops down once the girl is back on screen and continues to drop until Figure 5 where the phone is back at center of attention and the graph is on the rise.

[Via MediaCurves & VincentNero]